Your best salesperson wins more than the rest. Same playbook.
You want more of your reps to do what your best people do. With Converz, every rep practices the conversation they need to have, and you see in real customer calls whether the new behavior holds.
That worked. You named his loyalty before questioning it — that's what opened him up. Last month you'd have pitched here. Next rep: try the same moment when he doesn't bite.
This is the product. ·
Knowing the same approach doesn’t mean everyone can put it into practice equally well.
One rep asks another question while another is already making a proposal. One explores an objection; another offers a discount.
Give every rep a concrete next step. Not “get better at discovery.”
Your playbook and the capabilities you define describe what good selling takes. But that still doesn’t tell a rep what to do differently tomorrow.
They need guidance they can take into their next conversation:
“You proposed a solution before it was clear what the problem costs the customer. Ask about that first.”
Next step
- Your new hire · month 2Asking more about the consequences of a problem.
- Your closer · 8 yrs experienceFinding out what’s behind a price objection.
Converz uses those capabilities to identify what someone already does well and where they get stuck, in practice conversations and connected customer calls. That leads to a concrete next step.
Each rep works on what they need to move forward.
On Thursday, Marloes asks why you cost more. Let your rep practice that first.
The training is done. Your rep knows to explore the objection first. But can they do it when Marloes keeps pushing?
In Converz, they can practice beforehand with a buyer who demands a discount and won’t accept the first answer. The practice comes from your work: a situation from the playbook, an upcoming customer call, or an earlier conversation that stalled.
Renewal + expansion — Van Dijk Logistics
10:00 · TEAMS · STAGE: NEGOTIATION
- Other sideMarloes (buyer) — wants a discount, won’t accept the first answer
- Last callPositive on rollout, went quiet on the per-seat price
- Expect“Why do you cost more than the competition?”
Practice sessions stay private. Only your rep sees them.
After each attempt, the rep gets feedback on what worked, what didn’t yet, and what to try next time. Then they can practice again, including with more resistance.
Your people can make mistakes, try a different approach, and gain experience before a deal is at stake.
See your people develop in real customer conversations. In the calls that count, not just in practice.
You want to know whether practice makes a difference at work. Does the rep now explore the price objection before offering a discount? Even when the customer applies pressure?
When you connect real calls, Converz looks for the same capabilities as in practice. What still proves difficult determines what the rep practices next. Later customer calls show whether the behavior changes and holds.
That takes time and varies from person to person. If progress stalls, you have a basis for adjusting practice or coaching. When someone applies a capability consistently, attention can move to the next one.
Exploring objections · Lisa
Product illustration- PracticeExplores the objection, even with more resistance
- Customer call · week 2Offers a discount as soon as the customer pushes
- Customer call · week 4Keeps asking, even when the competitor comes up
- Customer call · week 6Holds in three calls in a row
You can’t be on every customer call. You can be there for the three who need you this week.
Converz gives you insight into development by rep and capability. Specific moments from real conversations help you focus your coaching:
Where your team gets stuck · by capability
Product illustrationExploring objections is still hard — for the same three reps. That’s where your coaching goes this week.
“You asked why the customer thought the price was too high. When they mentioned the competitor, you offered a discount. What else would you have wanted to know at that point?”
You build on what the rep is already practicing, discuss what remains difficult, and agree on the next step together.
Often discovered a recurring objection problem only when a lost deal came up in pipeline review.
The team view surfaced that several reps were struggling with the same pricing behavior while there was still time to intervene, so the next 1:1 could focus on practicing the gap rather than analyzing another lost deal.
Which sales conversation do you want to get better at?
One call, in your browser, free. No account. Describe it in a sentence, take the call by text or voice, and see what worked, what didn't, and what to do next time.
Start with what your team needs to be able to do.
Bring the task you’re responsible for to the demo.